Essentials of Business Research Methods, 5th Edition

10 Questionnaire Design

DOI: 10.4324/9781003363569-13

Learning Outcomes

1. Understand that questionnaire design is difficult and why
2. Plan the steps involved in designing an effective questionnaire
3. Recognize how the method of data collection influences questionnaire design
4. Understand the types of questions and how they are used
5. Describe the major sections of the questionnaire and how they relate to one another

Few managers dispute the value of accurate information in improving decision-making. The purpose of business research is to provide managers with accurate information, often from surveys. But information from surveys is accurate only if the questionnaire is properly designed. Many individuals believe questionnaires are easy to design. ...