16 Reporting and Presenting Research

DOI: 10.4324/9781003363569-21

Meaningful research is made useful by effectively communicating its purpose, methodology, results, and implications. The purpose of research is to answer specific research questions and thereby improve decision-making. Methodology is a detailed account of the research design and the project’s implementation. The results and implications summarize the major findings and conclusions as they relate to the study’s objectives.

Researchers use three formal communication ...

Get Essentials of Business Research Methods, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.