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Essentials of Contemporary Business by David L. Kurtz, Louis E. Boone

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Starting Your Own Business

Learning Objectives

image Define what is an entrepreneur.

image Describe the environment for entrepreneurs.

image Outline the process of starting a new venture.

image Summarize different ways to finance new ventures.

image Explain why people choose entrepreneurship.

image Identify the different categories of entrepreneurs.

image Describe the franchising alternative.

image Explain how organizations promote intrapreneurship.

The Marketing Zen Group: From $1,500 to Millions in Five Years

“Young entrepreneurs have to create their own opportunities. This economy needs fresh blood and bold new ideas.” That forthright ...

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