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Essentials of Contemporary Business by David L. Kurtz, Louis E. Boone

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Product and Distribution Strategies

Learning Objectives

image Explain product strategy.

image Describe the four stages of the product life cycle.

image Discuss product identification.

image Outline the major components of an effective distribution strategy.

image Explain wholesaling.

image Describe retailing.

image Identify distribution channel decisions and logistics.

Panama Canal's Expansion Is a Game Changer

Life has changed in many ways since the 1960s, but here's one way you might not have thought about. Back then, every commercial ship afloat could pass through the Panama Canal. Today, about 15 percent of shipping that could go through the 100-year-old passage between the Atlantic and Pacific Oceans must travel a different ...

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