6  Products

DOI: 10.4324/9781003170891-9

Introduction

Products are objects, items, and goods which may be bought or sold. They may be as small as a pin or screw or as large as a building or supertanker. Some are used to undertake specific functions and others for more enjoyable, hedonic purposes. They are usually visible and tangible, but not always. For instance, a steel manufacturer may buy oxygen.

Although customers often believe that their product purchasers are determined ...

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