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Essentials of Organizational Behavior, 14/e
book

Essentials of Organizational Behavior, 14/e

by Stephen P Robbins, Timothy A. Judge
January 2017
Beginner
480 pages
20h 20m
English
Pearson
Content preview from Essentials of Organizational Behavior, 14/e

How Employees Learn Culture

Culture is transmitted to employees in a number of forms, the most potent being stories, rituals, material symbols, and language.

Stories

When Henry Ford II was chairman of Ford Motor Company, you would have been hard pressed to find a manager who hadn’t heard how he reminded his executives when they got too arrogant, “It’s my name that’s on the building.” The message was clear: Henry Ford II ran the company.

Today, a number of senior Nike executives spend much of their time serving as corporate storytellers.53 When they tell how co-founder (and Oregon track coach) Bill Bowerman went to his workshop and poured rubber into a waffle iron to create a better running shoe, they’re talking about Nike’s spirit of innovation. ...

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Publisher Resources

ISBN: 9780134523859