Essentials of Services Marketing, Second Edition
by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Published in 2012 by
Pearson Education South Asia Pte Ltd23/25 First Lok Yang Road, JurongSingapore 629733
Publishing Director: Mark CohenProject Editor: Chelsea ChehPrepress Executive: Kimberly Yap
Pearson Asia Pacific offices: Bangkok, Beijing, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei, Tokyo
Printed in Singapore
4 3 2 115 14 13 12
ISBN 978-981-06-8618-5
The authors, editor, and publisher gratefully acknowledged the permissions granted to reproduce the copyright materials in this book. Every effort has been made to trace copyright holders and to obtain their permissions for the use of copyright materials. The publisher apologizes for any errors or omissions in the credit list and would be ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access