To Jeannette, the light of my life and wonderful mother of our three children, Lorraine, Stefanie and Alexander, with love.
Jochen Wirtz
To my mentor, for your wisdom, strength and encouragement, and to Ryan and Cherilyn, for the joy you bring to me.
Patricia Chew
Get Essentials of Services Marketing, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
