October 2012
Beginner
720 pages
28h 8m
English
book
Essentials of Services Marketing, Second Edition
by Jochen Wirtz, Patricia Chew, Christopher Lovelock
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Glossary
A
activity-based costing (ABC): an approach to costing based on identifying the activities being performed and then determining the resources that each consumes.
adequate service: the minimum level of service that a customer will accept without being dissatisfied.
advertising: any paid form of nonpersonal communication by a marketer to inform, educate, or persuade members of target audiences.
arm’s-length transactions: interactions between customers and service suppliers in which mail or telecommunications minimizes the need to meet face-to-face.
attitude: a person’s consistently favorable or unfavorable evaluations, feelings, and action tendencies toward an object or idea.
auction: a selling procedure managed by a specialist intermediary ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.