activity-based costing (ABC): an approach to costing based on identifying the activities being performed and then determining the resources that each consumes.

adequate service: the minimum level of service that a customer will accept without being dissatisfied.

advertising: any paid form of nonpersonal communication by a marketer to inform, educate, or persuade members of target audiences.

arm’s-length transactions: interactions between customers and service suppliers in which mail or telecommunications minimizes the need to meet face-to-face.

attitude: a person’s consistently favorable or unfavorable evaluations, feelings, and action tendencies toward an object or idea.

auction: a selling procedure managed by a specialist intermediary ...

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