activity-based costing (ABC): an approach to costing based on identifying the activities being performed and then determining the resources that each consumes.
adequate service: the minimum level of service that a customer will accept without being dissatisfied.
advertising: any paid form of nonpersonal communication by a marketer to inform, educate, or persuade members of target audiences.
arm’s-length transactions: interactions between customers and service suppliers in which mail or telecommunications minimizes the need to meet face-to-face.
attitude: a person’s consistently favorable or unfavorable evaluations, feelings, and action tendencies toward an object or idea.
auction: a selling procedure managed by a specialist intermediary ...