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Essentials of Supply Chain Management, 5th Edition
book

Essentials of Supply Chain Management, 5th Edition

by Michael H. Hugos
April 2024
Intermediate to advanced content levelIntermediate to advanced
416 pages
9h 9m
English
Wiley
Content preview from Essentials of Supply Chain Management, 5th Edition

CHAPTER 9Creating Supply Chains for CompetitiveAdvantage

In many organizations, supply chain management has gone from poor cousin to high strategy over the last several years. We have seen how companies such as Walmart and Amazon.com have risen to market prominence through their development and use of highly efficient supply chains. What can we learn from their success and the successes of other companies about creating supply chains that become major competitive advantages?

In this chapter we will use a case study of a fictitious company named Charlie Supply, Inc. to present ways in which a company can create supply chains that deliver key competitive advantages. We start with a description of Charlie Supply and its business goal. Then we discuss an initial business situation and a follow-on situation. For each situation there are exercises to work through that explore ways the company can recognize ...

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Publisher Resources

ISBN: 9781394217311Purchase Link