Chapter 13 Lenses

DOI: 10.4324/9781003386629-15

Lenses focus and magnify to provide clarity and insight

This chapter outlines the core of the analytic process based on four lenses: environment, resources, organisation, and strategy. The first two are primarily outward looking across whole sectors or industries, whilst the latter two are mainly looking inside the organisation.

The analysis leans on the background provided in Part 1 and can draw on insights into particular sectors provided in Part 3. This chapter explains the framework fleshed out with sufficient examples to illustrate how the analysis might progress but does not explore all the themes, issues, and possible directions the analysis could take. The particular analysis will depend ...

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