Chapter 16 Sustainable Business Models
Ownership is important because what the owner demands defines the success criteria.
Overall, the business sector constitutes 72% of GDP within the Organisation for Economic Co-operation and Development (OECD) countries (Manyika et al. 2021). This is the beating heart of the economy, and economic well-being depends on it. Each business needs a model for how it operates, with sustainability as one of the requirements. The more the challenges and opportunities of sustainability are understood, the more inadequate current business models seem to be. One of the insights which drives the sustainability agenda is that the current economic system is unsustainable over the longer ...
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