Ethical Branding and Marketing

2     Twitter Me This

Fake News, Real Issues, and the Twitter Presidency

Thomas F. Brezenski

Introduction

Since he became president, Donald Trump has used Twitter more than 2,000 times, waxing eloquent in 280 characters or less on “Crooked Hillary,” “Low IQ Crazy Mika,” and a host of other issues ranging from the dismissive (a disinvite to a New Year’s Eve party) to the deadly serious (a potential nuclear standoff with North Korea). Number 45 tweets so often that there are dual accounts, one for official business (@POTUS) and another for private musings (@realDonaldTrump). In all likelihood, Mr. Trump will be the first US president to have a separate section in his presidential library dedicated solely to his tweets and use of social media. ...