A Few Words from the Author
As being someone who has worked for more than 25 years in more than 10 different industries, I believe that I have the experience to deal with a topic that, although well known, is something that the majority of businessmen/businesswomen and entrepreneurs don’t like to touch.
Having ethical considerations while being an entrepreneur is not something easy. Many might argue that being an entrepreneur automatically means that you need to be ready to eliminate all second thoughts, especially when crucial; sometimes even for the business survival.
In this book I am trying to underline that entrepreneurs need to understand that business can be ethical or, in other words, business can implement principles like truthfulness, ...
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