Chapter 5

A Case Study


This chapter gives you an active opportunity to apply the “ENDgame” ethical decision-making framework to a contemporary case study in sport.

I cannot emphasize enough the importance of getting into new habits rather than just relying on what you’ve done before when it comes to living your values in sport. The framework is a guide to create such a habit; not a watertight system for getting everything right or a fail-proof model for integrity in sport, but a guide for applying your ethical intelligence, so that the chances of reaching an ethical decision are higher and the risks of making unethical decisions are lower.

The case is presented to you as if you were an organizational leader charged with acting on behalf ...

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