When most people think of public relations (PR) professionals, they immediately think of advocacy. It is drummed into the heads of thousands of PR students every year—public relations professionals are responsible advocates for those we represent. We work to advance our organizations and shape public opinion.
But there are limits to how far we should go. Public relations professionals are trained in how to create campaigns that sway behavior and opinion. We have superpowers that can change the country, and the world. To paraphrase Uncle Ben and Aunt May from Marvel’s Spiderman—with this superpower, comes great responsibility.
The PRSA Code of Ethics makes this abundantly clear. Advocacy is the first value in the code.
Advocacy ...
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