72 Ethics by Design
Additional Examples:
There are numerous examples of actual organizations applying
this form of social responsibility, or Mega Planning, in their
strategic planning. These cases include the Vocational Reha-
bilitation Program at Florida Division of Blind Services, Refinor
gas production and distribution company in Argentina, the State
of Ohio’s Workforce Development program, start-up planning
that integrates social responsibility, and applications for Civil
Society Organizations (CSOs) with an example from Asocia-
ción Conciencia in Argentina. The collection also represents
examples from around the globe, including the United States,
Australia, Mexico and Argentina.
Socially Desirable Ends: Your
Organization’s Deliverables
We examined a few other cases in Chapter 1 that highlighted
how different organizations impact social measures—such as
Topps Meat and their impact on disease (making people sick
with contaminated beef products), and suicide rates among
veterans. Throughout the book, I’ve also referenced examples
where government agencies impact shelter, starvation and/or
malnutrition, child abuse, or discrimination. So now, in light of
these examples and a new understanding of how your organi-
zation contributes to society, it’s time for you to determine what
part of the whole your organization is responsible for. These
are the deliverables of your social contract with society.
Think back through these examples, or even re-read them
as necessary. Review how these organizations ended up
impacting society. It can be hard to pull back the film over our
eyes when it comes to realizing our social impact, so these
examples should hopefully help you think of results of your
organization. Use the following as guiding questions:
Is there something about the way that we do business
that increases bias, whether intended or not? (For
example, do your policies or technical infrastructure
exclude some individuals unnecessarily?)
Socially Desirable Ends 73
Do we produce a product that, if not designed or pro-
duced well, could lead to injury, illness, accidents, war,
terrorism, or riot, environmental damage, pollution, or
Are individuals more or less self-sufficient as a result of
what we do (or do we assume they are or want them to
Is there something in our current work environment that
leads to increased substance abuse, illness, depression,
accidents, or other undesirable effects?
Is it really supposed to be our business to provide shel-
ter or reduce child abuse, partner/spousal abuse, drug
addiction, disease, poverty, war, or crimes against peo-
ple or property?
Now, with other leaders in your organization or industry or
even within your department, discuss the following and place
checkmarks by each socially-responsible end to determine
which ones you impact directly, indirectly, and not at all. You
should have at least one check mark in each category.
74 Ethics by Design
My Organization
Makes a Contribution…
Basic Ideal Vision Elements—There will
be no loss of life or elimination of the
survival of any species required for
human survival. There will be no reduc-
tions in levels of self-sufficiency, quality
of life, livelihood, or loss of property from
any source, including:
Directly Indirectly None
War and/or riot and/or terrorism
Unintended human-caused changes to
the environment, including permanent
destruction of the environment and/or
rendering it non-renewable.
Murder, rape, or crimes of violence,
robbery, or destruction to property
Substance abuse
Starvation and/or malnutrition
Child abuse
Partner/spouse/elder abuse
Accidents, including transportation,
home, and business/workplace
Discrimination based on irrelevant vari-
ables, including color, race, creed, sex,
religion, national origin, age, and location
Poverty will not exist, and every woman
and man will earn at least as much as it
costs him or her to live unless he or she
is progressing toward being self-
sufficient and self-reliant
No adult will be under the care, custody,
or control of another person, agency, or
substance. All adult citizens will be self-
sufficient and self-reliant as minimally
indicated by their consumption being
equal to or less than their production
Used with permission from Kaufman, 2006a

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