82 Ethics by Design
Endnotes
1. Mager, 1997—part of the Mager “six pack”
2. Watkins, 2007
3. Kaufman, 2000, 2006
4. Moore, Ellsworth & Kaufman, 2008
5. Kaufman, 2000, 2006
6. Oakley-Browne, 2007; McClelland, 1961
7. Ibid, p.5
8. As well as validating why we should get there…based on data
from a valid needs assessment.
9. McDonough, 2006
10. Berenbeim, 1987; Dean, 1993
11. Letter from Thomas Jefferson to James Madison, Paris,
September 6, 1789. For the full text, see p. 375 of Foley’s The
Jeffersonian Cyclopedia.
12. Kaufman, 2000; Kaufman, in press; Guerra-Lopez, 2005;
Kaufman & Watkins, 1999; also cite 2005 PIQ issue
13. Kaufman, 2000, p.94
14. Moore, 2005; also in the PIQ/2005 Special Issue
15. Kaufman, 2000
16. Kaufman, 2000, 2006
17. In their 2006 article in Harvard Business Review, Porter and
Kramer articulate many of the same practical approaches to truly
strategic social responsibility advanced in this book. In particular,
most authors on this topic will note that your organization isn’t
responsible for everything…the strategic planning process means
you identify precisely what contribution you do make, and then
plan to have a positive impact on that.
18. This specific example comes from the one-page brief that was
added to their 2006 article, “Strategy & Society” published in
Harvard Business Review. The original article itself will not
include that example or the one-page summary, but the
purchasable copy through Harvard Business Review online does:
Socially Desirable Ends 83
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/it
em_detail.jhtml?id=R0612D&_requestid=46501. I like how this
one example so succinctly captures how truly strategic planning
benefits society, which then in turn benefits your organization.
19. Hansen, C. (2007). Hot iPods: Is there a way to stop thieves
cold? A Dateline hidden camera investigation. http://www.msnbc.
msn.com/id/20078671/ Accessed August 6, 2007.
20. The patent was filed on December 20, 2005, US Patent
Application 0070138999.
21. Rogers, E. (2003). Diffusion of innovations (5
th
ed). New York:
Free Press.
22. Personal Communications, James Groves, Asst. Dean of
Research and Outreach, University of Virginia School of
Engineering and Applied Sciences
23. Stolovich & Keeps, 1999; Villachica & Stone, 1999; there are
other types of systemic barriers to ideal performance, but here we
look at consequences
24. Deming, 1972, 1982, 1986; Juran, 1988
25. (Kaufman, 1996, p. 112, reprinted from 1977)
26. Kaufman, Watkins & Guerra, 2002
27. 2005—from PIQ issue
28. Chow, 2008; Chow, Whitlock & Moore, 2007
29. This narrative is based on actual events in Denver, Colorado. On
May 15, 2004, a girder supporting an overpass over the major
interstate of I-70 in the Denver metro area fell, killing a family of
three inside an SUV. The actual events were reported by KMGH,
the ABC affiliate in Denver.
30. 1996—Kaufman’s chapter in Ely’s collection Classics
31. March 27, 2008—link if possible
32. 2008—Moore, Ellsworth, Kaufman
33. In the 2005 issue of Performance Improvement Quarterly (volume
18, number 3)
34. An archived version of this report can be found on CNN—
http://www.cnn.com/2007/US/08/14/recall/index.html.

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