Ethics by Design: Strategic Thinking and Planning for Exemplary Performance, Responsible Results, and Societal Accountability

82 Ethics by Design

Endnotes

1. Mager, 1997—part of the Mager “six pack”

2. Watkins, 2007

3. Kaufman, 2000, 2006

4. Moore, Ellsworth & Kaufman, 2008

5. Kaufman, 2000, 2006

6. Oakley-Browne, 2007; McClelland, 1961

7. Ibid, p.5

8. As well as validating why we should get there…based on data

from a valid needs assessment.

9. McDonough, 2006

10. Berenbeim, 1987; Dean, 1993

11. Letter from Thomas Jefferson to James Madison, Paris,

September 6, 1789. For the full text, see p. 375 of Foley’s The

Jeffersonian Cyclopedia.

12. Kaufman, 2000; Kaufman, in press; Guerra-Lopez, 2005;

Kaufman & Watkins, 1999; also cite 2005 PIQ issue

13. Kaufman, 2000, p.94

14. Moore, 2005; also in the PIQ/2005 Special Issue

15. Kaufman, 2000

16. Kaufman, 2000, 2006

17. In their 2006 article in Harvard Business Review, Porter and

Kramer articulate many of the same practical approaches to truly

strategic social responsibility advanced in this book. In particular,

most authors on this topic will note that your organization isn’t

responsible for everything…the strategic planning process means

you identify precisely what contribution you do make, and then

plan to have a positive impact on that.

18. This specific example comes from the one-page brief that was

added to their 2006 article, “Strategy & Society” published in

Harvard Business Review. The original article itself will not

include that example or the one-page summary, but the

purchasable copy through Harvard Business Review online does:

Socially Desirable Ends 83

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/it

em_detail.jhtml?id=R0612D&_requestid=46501. I like how this

one example so succinctly captures how truly strategic planning

benefits society, which then in turn benefits your organization.

19. Hansen, C. (2007). Hot iPods: Is there a way to stop thieves

cold? A Dateline hidden camera investigation. http://www.msnbc.

msn.com/id/20078671/ Accessed August 6, 2007.

20. The patent was filed on December 20, 2005, US Patent

Application 0070138999.

21. Rogers, E. (2003). Diffusion of innovations (5

th

ed). New York:

Free Press.

22. Personal Communications, James Groves, Asst. Dean of

Research and Outreach, University of Virginia School of

Engineering and Applied Sciences

23. Stolovich & Keeps, 1999; Villachica & Stone, 1999; there are

other types of systemic barriers to ideal performance, but here we

look at consequences

24. Deming, 1972, 1982, 1986; Juran, 1988

25. (Kaufman, 1996, p. 112, reprinted from 1977)

26. Kaufman, Watkins & Guerra, 2002

27. 2005—from PIQ issue

28. Chow, 2008; Chow, Whitlock & Moore, 2007

29. This narrative is based on actual events in Denver, Colorado. On

May 15, 2004, a girder supporting an overpass over the major

interstate of I-70 in the Denver metro area fell, killing a family of

three inside an SUV. The actual events were reported by KMGH,

the ABC affiliate in Denver.

30. 1996—Kaufman’s chapter in Ely’s collection Classics

31. March 27, 2008—link if possible

32. 2008—Moore, Ellsworth, Kaufman

33. In the 2005 issue of Performance Improvement Quarterly (volume

18, number 3)

34. An archived version of this report can be found on CNN—

http://www.cnn.com/2007/US/08/14/recall/index.html.