Ethics in Social Networking and Business 2

3Ethics and the New Business and Labor Organizations

The objective of this chapter, parts of which can also be found in [MAS 17b], is to study how ethics can be applied in new business organizations in the domain of marketing, distribution, transportation and logistics and through the “sharing economy”. Indeed, online businesses (such as Uber, Airbnb and BlaBlaCar) and businesses based on the sharing of goods and services and new types of barter represent a paradigm change: they lead us to re-think and consolidate new ways of working and then to re-design business models, as well as jobs and work organizations. However, since new processes always have a low reliability, mainly during the initial learning period, ethics will appeal against future deviances. It is a question of sustainability.

3.1. Preamble

In [MAS 06], we studied the behavior of cellular automata and the concepts of complexity were highlighted: these depend on the network’s K-connectivity as a function of the network node granularity. This peer-to-peer system can be used to integrate more or less hierarchical relations between several production units. Thus it is possible to obtain and compare the behaviors of various chaotic, nonlinear dynamic systems (NLDS) with feedback loops.

Since the beginning of the 1990s, the objective of IBM management has been to explore the possibility of developing advanced production management systems (CAD/CAM) on the basis of a network of laptops, to evaluate the load and availability ...