Ethics in Social Networking and Business 2

Introduction

In this introduction, we recall some theory and practices introduced in Volume 1 [MAS 17a]. The objective is to have a common understanding about these practices either in the enterprises or in the organizations leading to the corporate culture specific to the various populations in some different countries.

Furthermore, we may find some weaknesses and shortcomings that we will try to refine or enhance in the second volume, in order to better face the new challenges of our environment.

I.1. Main principles and definitions used in Volume 1

The first book (Volume 1 [MAS 17a]) is dedicated to the conventional approach of ethics, as developed by the ancient Greeks: due to our rationality, we keep looking for items, facts, approaches, causes and implementations that govern the design and governance of a new business world.

We have focused on the operationalization of business ethics either in the Rotary or in industry and organizations. To summarize our approach and to avoid any misunderstanding, in the future, we will consider the following concepts.

• – Ethics: ethics is part of the philosophy related to the meaning of all the aspects of human behavior. Theoretical ethics considered in the book is a part of what is called normative ethics (based on the notions going from right to wrong). It is supremely intellectual and refers to personal consciousness, as a branch of philosophy, rational in nature. It applies to any human population behavior.

As often recalled, ...