Eric Wahlforss is a co-founder of Berlin-based SoundCloud, where he is responsible for product development and overall company strategy. His background as an electronic music artist plays a key in his work at SoundCloud.
Before moving to Berlin, he co-authored a book, People, Profiles & Trust: On Interpersonal Trust in Web-Mediated Social Spaces (Lulu.com, 2008). Earlier in his career, he worked as an interaction designer for gate5, a location-based services company.
SoundCloud started in Stockholm, Sweden, but was established in Berlin, Germany, in 2007. The initial vision for SoundCloud was to allow musicians to share ...