Techniques for Measuring Response

In conventional training, you gauge the response of learners in many different ways. Instructors take attendance by calling the roll or counting empty seats. Administrators calculate registration fees minus withdrawals. Comments from learners may be collected on Likert-scale questionnaires (“bingo cards”) passed out at the end of the class. Additional comments may come from a posttraining focus group or exit interviews of individuals. Solicited and unsolicited testimonials, complaints, and suggestions provide additional feedback.

Level 1 evaluations for e-learning can use automated versions of many of the same techniques used in conventional training. Several additional techniques are also possible only in an ...

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