Measurement Is Not Evaluation
Merely collecting and reporting data does not in itself place a value on anything. Evaluation requires saying what the data means. Because technology makes collecting, aggregating, analyzing, and reporting data so easy, it is tempting to overwhelm data-givers with too many questions and to flood reviewers with lengthy reports they never get around to reading.
Get Evaluating E-Learning now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
