Evaluation Basics, 2nd Edition

4

Level 1: Audience Reaction

What’s Inside This Chapter

This chapter describes what Level 1 evaluation is and how the information can be used. You’ll learn:

• a working definition of Level 1 evaluation

• reasons for conducting Level 1 evaluations

• what Level 1 evaluation includes and excludes

• advantages and disadvantages of conducting Level 1 evaluations

• guidelines for conducting Level 1 evaluations

• common errors and ways to improve Level 1 evaluations.

4

Level 1: Audience Reaction

Defining Level 1 Evaluation

Level 1 evaluation is the measure of participants’ reaction to the training. It is like a customer satisfaction measure because ...