“The formula for a happy marriage? It's the same as the one for living in California: when you find a fault, don't dwell on it.”
Jay Trachman, publisher (1939–2009)
When you have completed this chapter, you will be able to
There is a wide variety of traditional social events (e.g., weddings, bar and bat mitzvahs, anniversaries, and birthdays) that are increasingly subject to professional event management. These constitute the celebrations of family life that play such an important role in cultural identity. There are also increasing opportunities afforded by the phenomenon of an aging population. Due to this phenomenon throughout the Western world, social events are increasing in size and complexity as well as competition. Social events are a kind of infrastructure. They are the least contrived form of a planned event, as they are from the people to the people, and although professional event management has come into play in this variable sector, the ...