Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

CHAPTER 4

   STEP ONE   

Plan

THE FIRST AND MOST critical part of my five-step process for unofficial selling is planning.

I’m going to answer your question before you ask it: Why would you spend time planning to do something that you’re not expected to do, or paid to do, or trained to do? Or maybe you don’t even want to do it?

Because every job is a sales job, even yours.

You make sales every day, even if you don’t call them that. You negotiate; you convince; you talk people into stuff; you ask for favors; you pitch ideas. It’s so natural, so much ...