STEP THREE IN ACTION
You might not officially be in sales, but I’ll bet there have been times when you thought you could do a better job than the sales pro who was supposed to be selling you.
I run into nonsalespeople all the time who outsell the pros, just because they’re nice. Or because they listen. Or because they pay attention. Or because they care.
You know how your computer or smartphone always seems to crash when you can least afford to be without it? Like when you’re racing against the clock to meet an important deadline? ...