Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

11Humor Comes on the Rewrite

Humor comes on the rewrite. So do the best analogies, the clearest construction, the best writing—period.

I'm breaking this out as a separate rule for emphasis, because reworking the work is what separates us from the chimps. Or at least from self-indulgent writers who put their own needs above their audience's.