Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Praise for Everybody Writes

“Where was this book when I first started writing? Too many people think writing is easy: just put your thoughts down. Nope. Writing is much more dynamic in a world where content is everything and everywhere. In Everybody Writes, Ann Handley does the impossible: she teaches you (and me) how to not only tell better stories, but how to get those stories to connect with an audience. As usual, Handley does what she does best: she overdelivers. If you create content, buy this. If you run a team that creates content, buy everyone a copy. This is one of those books that will always sit within arm's reach of anyone who must come up with ideas.”

—Mitch JoelPresident, Twist Image;Author of Six Pixels of Separation and CTRL ALT Delete

“This book provides marketers from all functions with a deeper understanding of this new era of storytelling and content, and it empowers them to contribute as a creative.”

—Tim WasherSenior Marketing Manager, Cisco

“Many people talk about the need to create great content, and to tell better stories in order to win new business in this social and digital age. So after cowriting the definitive Content Rules, Ann Handley is back to help us all understand how to get it done. Ann shatters the myth that writing is only for trained journalists, and provides amazingly insightful tips on how everyone can tell great stories.”

—Michael BrennerHead of Strategy, Newscred

“Handley gets to the core of why most content doesn't work. More important, ...