CHAPTER 4
Entice Your Reader to Read—From Beginning to End
What makes for an effective personal business or social letter, a letter people are likely to respond to and perhaps even appreciate reading? To answer that question, think about what you like or dislike about the letters you receive in your home.
Do they move you to read them?
Do they express the business at hand quickly and clearly?Do they make the information you expect or need from them ...
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