CHAPTER 9
BLUEPRINTING DECISIONS
The proper correction is likely to be not the replacement of one word or set of words by another but the replacement of a vague generality with a definite statement.
—E. B. White
Daniel Kahneman is something of a sage. He is a psychologist, yet he has won the Nobel Prize for Economics. Why? Because he’s demonstrated through experiment and argument that humans are not entirely rational creatures. In fact, we’re often quite irrational, making decisions that aren’t in our best interest, acting on impulse and blinded by unseen bias, and taking actions that aren’t, to say the least, well evaluated. He recently put his several lifetimes of insight into a book that anyone with an interest in his or her consciousness ...
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