PART I
WHEN, WHO, AND HOW ARE YOU?
Although efficiency is not the opposite of innovation, the structures and behaviors that create them may be opposed.
If you want people to crank out as many widgets as possible in the shortest time, you can probably disregard their well-being—until they die of exhaustion—in favor of getting more and more done. However, if you are trying to bring something new into the world, you need a whole different set of behaviors. By its nature, creativity is an internal process within people, and so we must take into account the processes that happen inside them if we want to allow a group of people to be sustainably, reliably creative. The first third of our journey is dedicated to that holistic understanding.
In
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