4
SIGNALING
Putting Your Money Where Your Mouth Is

An online dating site in Korea recently ran a special event over a nine-day period that was sort of a cross between online dating and speed dating. Participants browsed online profiles as in standard online dating; over a five-day proposal period, they could show up to ten people on the site that they were interested in a date with them. In addition, during that period some participants could offer a virtual rose along with two of their date requests. This, in effect, told the recipient that he or she was among the highest choices of the person offering the rose. Next, there was a four-day period during which people responded (essentially yes or no) to the proposals they received. The ...

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