Introduction

The team with the best players wins.

—Jack Welch

CLASSIC SUSTAINABLE COMPETITIVE ADVANTAGES ARE NO LONGER SUSTAINABLE

Traditional ways of creating a “sustainable competitive advantage” are quickly eroding. The global economy is operating at a breakneck pace, and companies can no longer rely on traditional barriers of entry to preserve their market positions.

Even traditionally well-fortified barriers, such as monopolistic power, have been challenged in recent years. Just look at Uber. It upended the monopolistic hold on taxi cab licenses by classifying itself as a ride-sharing service; and by ignoring existing rules, Uber was able to rewrite the rules to its own advantage. In just two years, Uber overcame traditional barriers ...

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