Continuous learning is the vital process in social-and customer-centric businesses (Schön 2017). It emphasizes as how lessons can be drawn from the success and failure experiences in doing business with people. The pace at which organizations learn may become the only sustainable source of competitive advantage over time (Senge 19990). The participatory business appraisal as a new concept has been discussed as a continuous learning tool by engaging customers, stakeholders, and crowd within the business ecosystem. Participatory appraisals are used as a driver to actions research in resolving social issues and analyzing the cultural, biological, and legal perspectives to promote customer-centric businesses ...
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