September 2013
Intermediate to advanced
384 pages
14h 19m
English
Content preview from Exam Ref 70-486: Developing ASP.NET MVC 4 Web ApplicationsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Objective 3.1: Plan for search engine optimization and accessibility
Search engine optimization (SEO) is the process of making a website rank high on the list of unpaid search results. The higher the site ranks and the more consistently it is listed, the more visitors the site will get from that search engine. This is important for many websites, especially e-commerce sites because an increase in visitors can result in an increase in revenue derived from the site.
Modern search algorithms are becoming more efficient at parsing text on a page and interpreting the importance of terms in the content. There are two primary ways to optimize your website for search indexing. The first is to ensure a clear consistent message within the text on the page. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.