Objective 3.1: Plan for search engine optimization and accessibility
Search engine optimization (SEO) is the process of making a website rank high on the list of unpaid search results. The higher the site ranks and the more consistently it is listed, the more visitors the site will get from that search engine. This is important for many websites, especially e-commerce sites because an increase in visitors can result in an increase in revenue derived from the site.
Modern search algorithms are becoming more efficient at parsing text on a page and interpreting the importance of terms in the content. There are two primary ways to optimize your website for search indexing. The first is to ensure a clear consistent message within the text on the page. ...
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