Appendices: Measures

[1 = Strongly Disagree, 2 = Disagree, 3 = Undecided, 4 = Agree, 5 = Strongly Agree]

Appendix A

Internal Reputation

  1. I have a good feeling about my company. (Emotional appeal)

  2. I admire and respect my company. (Emotional appeal)

  3. I trust my company. (Emotional appeal)

  4. My company stands behind its products and services. (Products and services)

  5. My company develops innovative products and services. (Products and services)

  6. My company offers high-quality products and services. (Products and services)

  7. My company offers products and services that are a good value for the money. (Products and services)

  8. My company has excellent leadership. (Vision and leadership)

  9. My company has a clear vision for its future. (Vision and leadership)

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