CHAPTER 10

The Future of Internal Communication

Companies today operate in an increasingly complex world. The fast-changing, competitive, diverse, and dynamic business environments are far less predictable than ever and cast both challenges and opportunities for organizations’ communication practices. For organizations to keep up with the growing pace of change in the market, sustain a competitive advantage, and achieve business success, building an engaged, committed, and happy workforce and retaining talent is essential. Furthermore, in this increasingly connected, globalized, and transparent digital age, the line between internal and external is blurred. Internal stakeholders’ voice is amplified and able to travel across borders in real time. ...

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