CHAPTER 4

Leadership Communication

Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.

Gilbert Amelio, Former President and CEO of National Semiconductor Corporation

Communication is central to leadership (Awamleh and Gardner 1999). Although traditional leadership theories on leaders’ traits and styles; contingency theories on leadership; and theories on charismatic, visionary, and transformational leadership rarely consider the communication aspects of leadership (Johansson, ...

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