Reaching Your Internal Stakeholders
Traditional and New Media Channels
Messages must pass through certain channels to reach the target audience. Over the past decades, the landscape of organization’s communication has significantly changed with the evolution of new technology. Companies today possess a wide range of communication channels to reach and engage their stakeholders, ranging from traditional face-to-face communication (e.g., employee meetings), print publications (e.g., newsletters, magazines, and posters), to electronic media (e.g., phone calls, e-mails, teleconference) and social tools (such as intranet, blogs, instant messengers, and social networking sites [SNSs]). These channels vary in richness, formality, sociability, ...
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