CHAPTER 7

Employee Engagement

In the past decade, employee engagement has become one of the most popular topics and central issues among organizations, consultants, and management and communication scholars and professionals alike. In a survey by Corporate Communication International on chief corporate communicators in the United States, employee engagement is revealed as one of the top three trends that organizations encounter (Goodman et al. 2009). Such immense interest in the concept is not surprising, given the numerous claims and research evidence on the key role that employee engagement plays in organizational success and creating competitiveness (Saks and Gruman 2014). Specifically, studies have reported that employee engagement nurtures ...

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