CHAPTER 1
Trust
Giving trust and being trusted can make you fast and save you money.
They (virtues) are not the stuff of saints and heroes,but tools for the art of living.
—KRISTA TIPPETT1
Trust is a good place to start when you are trying to build an ethical culture because it is fundamental to any relationship. Trust is the first virtue chapter because trust is foundational. It is the social glue that makes things work. Without trust, no relationship can occur. Unless people trust the people to their left and to their right, they cannot achieve anything great. Economists call this social capital. Sociologists call it reciprocal altruism.
We are all on a trust quest. People live and perform better when they are part of a trusting culture. People ...
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