CHAPTER 8
Integrity—A Growth Market
Innovative cultures start with innovative virtues.
Decide what you stand for. And then stand for it all the time.
—CLAYTON M. CHRISTENSEN1
With this book, we hope to make two contributions to the topics of innovation and growth. One contribution may be unique—linking virtues and economic value. And the other is at least distinct—cutting through the clutter of innovation information by recommending five fundamental growth habits: (1) develop virtue-based habits, (2) make the customer the boss, (3) bet on leaders and teams over ideas, (4) apply innovative organizational structures, and, (5) practice creative discipline. These five innovative habits are evidence-based, supported by field research gleaned from ...
Get Exception to the Rule: The Surprising Science of Character-Based Culture, Engagement, and Performance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
