INTRODUCTIONThe Only Shop in the Marketplace
The best thing you can do for your business right now has nothing to do with new technology, economies of scale, or first-mover advantage.
It’s something simpler.
It’s something more dependable.
The single best thing you can do for your business is to build true customer loyalty, one customer at a time.
Everything changes when a customer becomes a loyalist. To the truly loyal customer, you are the only shop in the marketplace. All the other brands and all the other vendors don’t even come into focus. Like someone in love, the loyal customer only has eyes for you.
Few businesses realize how valuable customer loyalty is, and even fewer know how to achieve it consistently. But a company of any size ...
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