Chapter 7

Small Growth: Sweet Sounding Start-ups

IN THIS CHAPTER

Bullet Factoring small company stocks into your investment pie

Bullet Tempering your enthusiasm for expansion

Bullet Recognizing ETFs that tap into this asset class

Bullet Choosing the best options for your portfolio

Bullet Knowing how much to allocate

Bullet Introducing micro caps

Once upon a time in the kingdom of Redmond, there was a young company called Microsoft. It was a very small company with very big ideas, and it grew and grew and grew. Its founder and its original investors became very, very rich; bought very, very big houses; and lived happily ever after.

Oh, you’ve heard that story? Then you understand the appeal of small growth companies. These are companies that typically have market capitalization (the market value of total outstanding stock) of about $300 million to $2 billion. They frequently boast a hot product or patent, often fall into the ...

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