Exclusive Product Offering: Creating Something Just for You

Book description

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

Delivering one-of-a-kind products and one-of-a-kind customer experiences.

With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Exclusive Product Offering: Creating Something Just for You
  • Author(s): Bertrand Cesvet, Tony Babinski, Eric Alper
  • Release date: August 2010
  • Publisher(s): Pearson
  • ISBN: 9780132479899