chapter 7

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twitter, etc.

Acing Social Media

“Technology is a good servant but a bad master.”

—GRETCHEN RUBIN

Drew and Will, both 22 years old, have spent their entire lives together. They grew up in the same town, went to the same schools, worked together at the same summer jobs, and are now graduating from the same college. In a few weeks, they will start new careers: Drew heading off to a top tech company in California and Will to a plum financial services job in New York City. It’s bittersweet to go their separate ways. But tonight they will celebrate!

They wrack their brains to come up with the perfect setting, when it dawns on Drew that his ...

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