Introduction
Only four types of organizations need to worry about data quality:
Those that care about their customers,
Those that care about profit and loss,
Those that care about their employees, and
Those that care about their futures.
–Thomas C. Redman (2006)
The Reason for This Book
Information is currency. In today’s world of instant global communication and trends that turn on a dime, up-to-date and reliable information is essential to effective competition. Whether it is market research, patent applications, manufacturing improvement metrics, taking sales orders, or receiving payments, information is as essential to the functioning of a business as it is to providing that business with a competitive edge.
Information quality contributes ...
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