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Executing Innovation: Expert Solutions to Everyday Challenges by Harvard Business School Press

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Why Innovate?

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TODAY ’S BUSINESS environment is rapidly changing. New technologies, governmental regulations, and global market conditions are forcing companies to quickly develop new products and differentiate their service offerings while increasing productivity and cost efficiency. To maintain their competitive advantage, companies need to innovate.

When you hear the word innovation, you may think of a technology-driven service such as online shopping, or a ground breaking product such as the smart mobile phone. However, innovation comes in many forms. For example, consider a new process for efficiently sharing information and internal expertise ...

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