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Executing Innovation: Expert Solutions to Everyday Challenges by Harvard Business School Press

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Step 4: Build Your Business Case

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ONCE YOU’VE ASSEMBLED your support network and identified your stakeholders, you’re ready to start building a business case for your idea. This task involves creative thinking about how the innovation could unfold, and analytical thinking about how the idea will affect your organization, its employees and customers, and other stakeholders. The thinking and debate that go into the creation of the business case are as important as the final document you produce.

The business case for an innovative idea contains the information you’ll need to influence people to support your idea. To get the approval and resources ...

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